Fibion Blog • Sitting is "IN" (Part 4) - The Digital Age • Arto Pesola

Sitting is “IN” (Part 4) – The Digital Age is “IN” (Part 4) – The Digital Age

Sitting is “IN” (Part 4) – The Digital Age

The popularity of sitting is not entirely due to how easy it is. The internet, television, and videogames are all available in front of you as soon as you take a seat. Sitting is the gateway to the new digital age – the digital age that has consumed us all. All the knowledge in the world these days can be found from google. The library these days is just a house for books.

The spectrum of experiences has run away from yard games into virtual reality. In the depths of our imaginations are more and more unbelievable stories. It is silly to even think that those wide and entertainment seeking eyes might blink when offered other more simple options when behind them are exciting excursions to the edge of the universe. What is worse,  if you leave those digital excursions behind, you will no longer know what anyone is talking about.

On the other hand, it is amazing to think that we can earn money by typing away at a keyboard all day, we can travel thousands of kilometers by simply extending our ankle, and finding food is as easy as rolling down our windows. Today, we can even travel the world by sitting on our sofas.

Making life easier is one of the driving forces in our society because people like the easy life.

Arto Pesola
Arto Pesola

Everyday Activity Scientist


Fibion Inc.

PhD in Exercise Physiology, Author of the 'Revolution of Natural Exercise' book

Some years ago, I was asked about my future plans. Without much of thinking I replied: “I want to make the world a better place where people don’t need to sit so much”. This spontaneous answer was the leading light to finish my PhD degree and forward to new business opportunities in health technology aiming at making life healthier - with less sitting. For my blog posts, I have used material from my book "Luomuliikunnan vallankumous" (engl. The revolution of everyday activity) (Fitra 2014).