Think for a moment about your typical day. You awake in the morning and sit at the kitchen table for breakfast. Perhaps after that you walk a few meters to your car and drive to work - where you sit. Lunchtime is great because you can take a break from the stress of work and you can get away from...
In the USA over 6 billion dollars a year are spent on diet foods. Close to a billion cans of low calorie “diet sodas” were sold in 2010 alone. In Finland, we are following this trend. Up to half of Finns have stated that they are trying to lose weight, and one fifth of Finns are using some sort of...
The models of the health and wellness business are images of dazzling perfection. Sharp shadows are cast by the light bouncing off of glimmering oiled muscles and the fitness machine’s lofty being justifies its confident and goal-oriented smile. The bronzed statue is covered by tight clothing that does not leave any room to imagine what might be below it. The message of...
